TV (selected)
“Million Little Moments” – Tokyo 2020 Olympics
A total dream to write, this Zola commercial ran on linear and streaming during the 2020 Tokyo Olympics, postponed to summer 2021. We wanted to echo the joy the world was feeling as it came together for the first time since the beginning of the pandemic. Hopeful, real, and triumphant, it’s one of my favorite projects to date.
Product Narrative – Engagement Season 21–22 360° campaign
This spot was one of the first times we played with using branded, emotional language to talk about our suite of products. Describing technical tools in a non-technical way is an exciting challenge I face every day at Zola—I think this spot does a great job of showing off our tools while contextualizing them in a couple's wedding journey.
Out-of-home (selected)
Trucks – Engagement Season 21–22
Billboard – Engagement Season 22–23 360° campaign
Marketing (selected)
Disney Magic Moments collection – landing page (view online)
UX (selected)
Updates to wedding website builder
This seemingly simple pop-up modal had to accomplish a lot:
1. Warm users to significant aesthetic changes to the website builder
2. Reassure them that nothing on their website had changed
3. Get some nitty gritty product updates in there
4. Let them know where to look for help
… and do it all in a way they could actually read and process before freaking out.
